OUR JOURNAL
The Beauty of Handmade Crochet in Silk Chiffon Kaftans
A silk chiffon kaftan has its own natural ease. It is light, fluid and graceful in movement, with a silhouette that does not need structure to feel elegant. When handmade...
The Beauty of Handmade Crochet in Silk Chiffon Kaftans
A silk chiffon kaftan has its own natural ease. It is light, fluid and graceful in movement, with a silhouette that does not need structure to feel elegant. When handmade...
Why People Choose Concept Stores Over Traditional Retail
Retail has changed because the way people shop has changed. For many customers, buying fashion is no longer only about finding a dress, a bag or a piece of jewellery....
Why People Choose Concept Stores Over Traditional Retail
Retail has changed because the way people shop has changed. For many customers, buying fashion is no longer only about finding a dress, a bag or a piece of jewellery....
The Textiles Shaping Saudi, GCC and MENA Fashion
Some garments are remembered for their silhouette. Others stay in the mind because of the way they move, catch light or reveal detail slowly. Across Saudi, GCC and wider MENA...
The Textiles Shaping Saudi, GCC and MENA Fashion
Some garments are remembered for their silhouette. Others stay in the mind because of the way they move, catch light or reveal detail slowly. Across Saudi, GCC and wider MENA...
Clothing Customs in Saudi Arabia: Continuity and Modern Expression
Saudi Arabia’s progression toward 2030 has energised its creative landscape and cultural preservation is at its heart. the way people dress across the Kingdom continues to reflect something far older,...
Clothing Customs in Saudi Arabia: Continuity and Modern Expression
Saudi Arabia’s progression toward 2030 has energised its creative landscape and cultural preservation is at its heart. the way people dress across the Kingdom continues to reflect something far older,...
Layering in Modest Fashion: How Outfits Are Built and Personalised
Layering in modest fashion is often seen from the outside as a practical necessity. It is associated with coverage, with structure, with the idea of dressing in a way that...
Layering in Modest Fashion: How Outfits Are Built and Personalised
Layering in modest fashion is often seen from the outside as a practical necessity. It is associated with coverage, with structure, with the idea of dressing in a way that...
Sadu Weaving: Bedouin Textile Heritage
Across the deserts of the Arabian Peninsula, textiles have always been more than decoration. They shaped space, carried memory and expressed identity. Among the most distinctive of these traditions is...
Sadu Weaving: Bedouin Textile Heritage
Across the deserts of the Arabian Peninsula, textiles have always been more than decoration. They shaped space, carried memory and expressed identity. Among the most distinctive of these traditions is...
Embroidery Across the Arab World: Stories Stitched in Fabric
When you spend a bit more time looking at traditional Arab embroidery, the patterns start to make more sense. What first reads as decoration begins to reveal structure, rhythm, and...
Embroidery Across the Arab World: Stories Stitched in Fabric
When you spend a bit more time looking at traditional Arab embroidery, the patterns start to make more sense. What first reads as decoration begins to reveal structure, rhythm, and...
Al-Qatt Al-Asiri: A Living Geometry of Saudi Craft
Some traditions are shaped by place, others by people. Al-Qatt Al-Asiri sits somewhere in between. Rooted in the homes of southern Saudi Arabia, it brings together colour, structure, and a...
Al-Qatt Al-Asiri: A Living Geometry of Saudi Craft
Some traditions are shaped by place, others by people. Al-Qatt Al-Asiri sits somewhere in between. Rooted in the homes of southern Saudi Arabia, it brings together colour, structure, and a...
Materials, Craft and Sewing Techniques in Arab Clothing
Clothing across the Arab world is often recognised for its elegance, fluid silhouettes and refined decoration. What sits beneath that visual identity, however, is a long-standing relationship with material, technique...
Materials, Craft and Sewing Techniques in Arab Clothing
Clothing across the Arab world is often recognised for its elegance, fluid silhouettes and refined decoration. What sits beneath that visual identity, however, is a long-standing relationship with material, technique...
Clutch Bags - From Origins to Modern Must-Haves
A bag that is carried, not worn. Carried in the hand, without straps to shift its weight, the clutch doesn’t let you forget it’s there. You can’t throw it over...
Clutch Bags - From Origins to Modern Must-Haves
A bag that is carried, not worn. Carried in the hand, without straps to shift its weight, the clutch doesn’t let you forget it’s there. You can’t throw it over...