OUR JOURNAL
Eid Gifting Traditions - Meaningful Gestures That Celebrate the Season
In many homes, the joy of Eid reveals itself through small, thoughtful exchanges. Gifts are offered throughout the day - an envelope slipped into a child’s hand, a box of...
Eid Gifting Traditions - Meaningful Gestures That Celebrate the Season
In many homes, the joy of Eid reveals itself through small, thoughtful exchanges. Gifts are offered throughout the day - an envelope slipped into a child’s hand, a box of...
Eid: A Celebration of Light, Generosity and Renewal
Eid arrives quietly, but its meaning carries across generations. After a month of Ramadan, a time defined by fasting, reflection and spiritual discipline, Eid al-Fitr marks neighbours a return to...
Eid: A Celebration of Light, Generosity and Renewal
Eid arrives quietly, but its meaning carries across generations. After a month of Ramadan, a time defined by fasting, reflection and spiritual discipline, Eid al-Fitr marks neighbours a return to...
Saudi Fashion Today
Saudi fashion today is not loud. It does not arrive fully formed, nor does it ask for attention. It unfolds slowly through material, proportion and the confidence of designers working...
Saudi Fashion Today
Saudi fashion today is not loud. It does not arrive fully formed, nor does it ask for attention. It unfolds slowly through material, proportion and the confidence of designers working...
In Conversation With AYMF - Couture Rooted in Arab Heritage
AYMF brings Arab heritage into contemporary couture through narrative embroidery, refined tailoring, and quiet luxury. We spoke with founder Alaa’ Foudeh about the stories behind each piece, the artisans who...
In Conversation With AYMF - Couture Rooted in Arab Heritage
AYMF brings Arab heritage into contemporary couture through narrative embroidery, refined tailoring, and quiet luxury. We spoke with founder Alaa’ Foudeh about the stories behind each piece, the artisans who...
In Conversation With The Soul Of - From Architecture to Jewellery
Founded by Manal Albanyan and Rawan Batterjee, The Soul Of was born from a shared love of jewellery, and a desire to celebrate the strength, capabilities, and individuality of women...
In Conversation With The Soul Of - From Architecture to Jewellery
Founded by Manal Albanyan and Rawan Batterjee, The Soul Of was born from a shared love of jewellery, and a desire to celebrate the strength, capabilities, and individuality of women...
In Conversation With Qormuz - Reimagining Saudi Heritage Through Craft
Qormuz is a Saudi brand born from a deep connection to heritage and the artistry of local craftsmanship. With a signature crimson palette and a contemporary design language, the label...
In Conversation With Qormuz - Reimagining Saudi Heritage Through Craft
Qormuz is a Saudi brand born from a deep connection to heritage and the artistry of local craftsmanship. With a signature crimson palette and a contemporary design language, the label...
In Conversation With Yarakech - Heritage Through a Vintage Lens
Yarakech is a brand inspired by the designer’s daughter, Yara, and the enduring spirit of Marrakech, a world of colour, craft, and warm cultural depth. With a love for the...
In Conversation With Yarakech - Heritage Through a Vintage Lens
Yarakech is a brand inspired by the designer’s daughter, Yara, and the enduring spirit of Marrakech, a world of colour, craft, and warm cultural depth. With a love for the...
In Conversation With Xena Kalouti - Identity Across Time and Craft
Xena Kalouti is a Jordan-based architect-designer whose work explores how identity takes shape across time, craft, and place. Guided by an ongoing inquiry into local heritage, her practice looks to...
In Conversation With Xena Kalouti - Identity Across Time and Craft
Xena Kalouti is a Jordan-based architect-designer whose work explores how identity takes shape across time, craft, and place. Guided by an ongoing inquiry into local heritage, her practice looks to...
In Conversation With Herfah - Crafting Asir Into Contemporary Form
Herfah creates masterpieces that blend the founder’s deep connection to home with intricate artistry and a clear creative vision. Rooted in the cultural heritage of Asir in Southern Saudi Arabia,...
In Conversation With Herfah - Crafting Asir Into Contemporary Form
Herfah creates masterpieces that blend the founder’s deep connection to home with intricate artistry and a clear creative vision. Rooted in the cultural heritage of Asir in Southern Saudi Arabia,...
In Conversation With Treasures of Brazil - Art, Nature and Craft
Treasures of Brazil brings art and nature into quiet balance, translating Brazil’s vibrant heritage into sustainable jewellery and handcrafted bags designed for modern life. Each piece is made in collaboration...
In Conversation With Treasures of Brazil - Art, Nature and Craft
Treasures of Brazil brings art and nature into quiet balance, translating Brazil’s vibrant heritage into sustainable jewellery and handcrafted bags designed for modern life. Each piece is made in collaboration...